The Impact of Financial Literacy on Consumptive Behavior with Digital Payment as an Intervening Variable Among Ujung Pandang Polytechnic Students

Abstract

Abstract. This study aimed to analyze the impact of financial literacy and digital payments on consumer behavior among Ujung Pandang State Polytechnic students. A quantitative research methodology was employed, utilizing questionnaires to collect primary data from a randomly selected sample of students. The sample size was calculated using the Slovin formula, and path analysis was applied to evaluate the relationships between variables. The results showed that financial literacy had a significant direct impact on both consumptive behavior and digital payment usage. Financial literacy helped students manage their budgets, loans, savings, and investments more effectively. Additionally, individuals with a solid understanding of money management, security, and technological innovations were able to utilize digital payment systems more efficiently and securely. However, digital payments did not directly influence consumer behavior, and the indirect effect of financial literacy on consumer behavior through digital payments was not significant.