The Phenomenon of Work-Life Balance among Generation Z: A Case Study of Creative Workers

Abstract

The phenomenon of work-life balance among Generation Z is a major concern in the context of creative workers who have flexible yet intensive work demands. This study aims to identify the factors that influence work-life balance among Generation Z creative workers and analyze their impact on productivity and well-being. This research uses a qualitative approach with a case study method involving in-depth interviews and participatory observation of 15 creative workers located in a major city. The results show that work flexibility, creative pressure, technology use, and social support are key factors in shaping work-life balance. Generation Z sees flexibility as an advantage but often faces challenges in separating work and personal time. In-depth discussions revealed that effective time management and expectation management are crucial to achieving optimal balance. The conclusion of this study is that work-life balance in Generation Z creative workers depends on their ability to utilize work flexibility while coping effectively with creative pressures. These results provide implications for organizations to support more adaptive work-life balance strategies.